Red and white watercolor brand road bike with black wheels, set up for a casual ride, displayed indoors among booths and tables at an event or market.

MADE 2025 Show Product Highlight

33-Series Waterford Tig Welded Reynolds 853 frame outfitted Shimano’s new Ultegrea Di2 with White Industries crank, Nobl 45 Wheelset, Ritchey Cockpit and Wolf Tooth accessories.

A close-up of a stainless steel tube with a welded joint showing colorful heat discoloration.
A black Labrador dog lying on a cushion, yawning, with a storage shelf and bicycle wheel in the background.
Close-up of a welded joint on a stainless steel tube assembly.